Amazing PSA ad created by The Mill in New York for City Harvest Food Rescue Organization.  Don’t think I’ve ever seen a PSA with this much GGI.

Filmed in one shot entirely on an iPhone, “Apples” was created, produced and finished by The Mill NY with award-winning, marketing communications agency Draftfcb New York. City Harvest asked Draftfcb for a commercial that conveyed a lot of food is wasted in a voluminous way.  The iPhone captured a realistic feel people empathize with, and one that lends to a digital life as a viral film and a cinema vérité-styled commercial. The Apples were created entirely using CGI [with their own motion tracking rig].

The Mill created an innovative tracking rig for the iPhone. “It would have been impossible to track the iPhone camera without the rig,” adds Vince Baertsoen, Lead 3D, The Mill. “We had to re-create a motion capture set up in the station. On set, we looked at places we could put cameras and determined how we could triangulate the rig. We used three Canon 5D Mark 2 static cameras to record everything in sync simultaneously.”

More about the making here…

Wheelchairs for Iraqi Kids helps Iraqi children with disabilities by providing high quality pediatric wheelchairs, each sponsored by individual and corporate donors.

Dallas Observer Article…
Five years ago, Brad Blauser of Grapevine landed in Iraq as a civilian contractor. Though his family remains here, Blauser has stayed in Baghdad. But he quit his job in 2005 in order to focus full time, and without pay, on securing wheelchairs for disabled Iraqi children, to whom he refers as “the forgotten ones in this war.”

Continue reading ” CNN Gives Thanks to Local”…

Great article focusing on the continued Trinity River makeover by KERA’s B.J. Austin.


She focuses on what Dallas is up against in getting people to the river.


Click here for the KERA news article.

This looks like good fun. If I had kids, I’d be all geared up to take them to the movies for Thanksgiving.

Wow! Dallas is finally getting it’s own equivalent of Austin’s KGSR 107.1 FM station thanks to the non-profit KERA North Texas Public Broadcasting station.

KXT 91.7 will play acoustic, alt-country, indie rock, alternative, world music, etc.

http://kxt.org/

Dallas Observer article.